Between work, family, and other life obligations, most of us don’t have much time for spontaneity; however, Kia wants to change that with its “Perfect Getaway” campaign that features the 2016 Sorento.
The Sorento is Kia’s most capable and refined crossover ever—the perfect vehicle for a spur of the moment weekend adventure. To show off some of its great features, Kia has launched a six-episode “Getaway Guide” series on Yahoo Screen. Each episode shows couples, families, and friends doing things they’ve never done before with the help of the Sorento.
“This is the first time Kia has partnered with Yahoo for custom video content and is an excellent opportunity to connect with action-adventure-minded consumers by showcasing the refined and capable 2016 Sorento,” said Tim Chaney, vice president of marketing communications, Kia Motors America, in a statement. “The effort expands upon Kia’s ’The Perfect Getaway’ campaign featuring the Sorento in a variety of situations that outdoor enthusiasts can appreciate.”
The 2016 Kia Sorento is available now at Bill Walsh Kia. Come check it out and imagine where the Sorento could take you on your next perfect getaway.