If you watched the big game last weekend, you got to see Kia’s Super Bowl commercial—a breathtaking, thrilling, but also humorous story featuring Pierce Brosnan and the Kia Sorento. In the commercial, Brosnan visits a casting office—but imagines a very different movie from the one the casting director imagines. Brosnan, still thinking like an action adventure star, sees James Bond-like thrills around every corner, but the casting director wants to tell a more romantic story.
However, the Kia Sorento is obviously equipped for both of those tasks, as the commercial shows Brosnan just as comfortably behind the wheel in each of those situations. “Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable CUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,’” said Michael Sprague, executive vice president of sales and marketing, KMA.
The Sorento, the new CUV from the Kia brand, provides a great combination of power, efficiency, and style, which is what makes it “The Perfect Getaway Vehicle.” The campaign continues now, so look for it on both TV and social media in the coming days. Also, come see us here at Bill Walsh Kia to learn more about the Kia Sorento and all other Kia vehicles today.