Last year, Kia celebrated its 20th anniversary of sales in the US and is now looking back on what a great year it was. Here are some of Kia’s best 20th anniversary milestones.
For starters, Kia had an aggressive introduction of new vehicles, including the luxury rear-wheel drive K900, the all-new Sedona, the Soul EV, and the redesigned 2016 Sorento. Including these vehicles, Kia has introduced more than 20 new or significantly redesigned vehicles since 2009.
2014 was also a great year for sales with Kia setting records for the best first half, third quarter, fourth quarter, and full-year sales in Kia’s history. Kia also sold its five millionth vehicle in the United States.
“More customers turned to Kia last year than ever before as we celebrated our 20th anniversary in the U.S., and as we begin the new year, our robust marketing and sales initiatives will continue to drive interest and consideration for Kia and its world-class vehicles,” said Michael Sprague, executive vice president, sales & marketing, KMA, in a statement. “Kia’s long-term strategy of concentrating on quality, strengthening the brand, elevating the ownership experience and identifying new opportunities for growth has had a powerful and transformative effect as we continue to challenge everything people think they know about the brand.”
Kia will continue this success into 2015 with big plans for the year. Next month, Kia will have a prime-time advertising spot in the Super Bowl for the sixth consecutive year.
Here at Bill Walsh Kia, we are excited by the success of 2014 and eagerly look forward to even more progress this year.